Effective Date: (October 5, 2023)
What Information Do We Collect & How Do We Collect It?
Depending on how you use our Sites and Products, and depending on how you Communicate with us, we may collect the following information from and about you, which may include personal information. Privacy laws, for instance in Canada, generally define "personal information" as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person. Unless otherwise set out in applicable privacy laws, personal information does not include business contact information, including your name, title, or business contact information.
Information Provided By You
When you interact with our Sites and/or Products, or Communicate with us, we may collect the following information directly from you:
Contact Information, such as your first and last name, mailing address, delivery address, email address, and telephone number.
Account Credentials, such as your username, password, password hints, and information used for authentication and account access.
Demographic Information, such as your age, gender, zip code or post code and country.
Billing Information, such as your payment information (e.g., credit or debit card number), expiration date, security code, bank account information, or other financial information relating to your purchase of our Products.
Profile Information, such as your interests, preferences, shopping lists, email preferences, purchasing history, and favorites.
Communications, such as any messages you send to us through feedback and questions to customer support, information you publicly post on our Sites or other websites (such as product reviews or blog comments), e-mail messages, and recordings of telephone calls with customer service or other representatives.
Inferences relating to the above information.
Information Collected Automatically
Information Collected From Third Parties
We use a variety of Third Parties to provide you with the Sites and our Products. From time to time, we may collect information about you from those Third Parties, including for fraud protection purposes, address verification, account authentication and verification, and other related business and commercial purposes.
How Do We Use Your Information?
We use the information we’ve collected from and about you for a variety of business and commercial purposes, including:
- To offer, deliver, and improve our Sites and Products;
- To respond to your requests, questions, and inquiries;
- To process and complete transactions, including the delivery of our Products;
- To verify your identity and/or eligibility to purchase certain Products;
- To personalize our Sites and Products;
- To provide you with information about our Sites and Products;
- To provide general customer service;
- To secure our Sites and Products, and to detect fraud and other illegal or inappropriate activity;
- To conduct internal research and analysis;
- To facilitate a business transaction, such as a merger, acquisition, asset sale, bankruptcy, or other related proceeding;
- To measure advertisement effectiveness, the delivery of ads, marketing, and other ways to personalize our Sites and Products for you;
- Comply with the law, enforce our policies, or respond to a legal request such as but not limited to a subpoena; and
- For any other purpose with your consent.
How Do We Share Your Information?
Depending on the circumstances, we may share your information in the following circumstances:
- With Your Consent. We may disclose, share, or make available your information with your consent, which may be obtained in writing, online, through “click-through” agreements, when you accept our terms for our Sites, orally (including over the telephone), or by other means. For example, if you purchase Products with a credit card and have them shipped to your home, you consent to the disclosure of your name and mailing address to our third-party shipping service providers, and of your credit card number to the credit card processor to authorize the transaction and to the bank to collect payment.
- With Service Providers & Business Partners. We may disclose, share, or make available your information with Third Parties, such as service providers, affiliates and subsidiaries, business partners, credit / debit card processing partners, partners that facilitate billing, shipping, and customer service, third-party auditors and law firms, marketing and advertising networks (including those that provide ad measurement services), internet service providers, data analytics providers, companies that help debug and identify and repair errors that may impair the functionality of our Sites, and third parties that help protect against malicious, deceptive, fraudulent, or illegal activity.
- In A Business Transfer. We may disclose, share, or make available your information as part of a business transaction, such as a merger or acquisition, joint venture, corporate reorganization, financing, or sale of company assets, or in the unlikely event of insolvency, bankruptcy, or receivership, in which such information could be transferred to third parties as a business asset in the transaction. In the event the transaction is completed, your personal information will remain protected by applicable privacy laws. In the event the transaction is not completed, we will require the other party not to use or disclose your personal information in any manner whatsoever and to delete such information, in compliance with applicable laws.
- For Legal Process & Protection. We may disclose, share, or make available your information to satisfy any law, regulation, legal process, governmental request, or where we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to: (1) enforce or apply agreements, or initiate, render, or bill for use of the Sites; (2) protect our rights or interests, property or safety or that of others; (3) in connection with claims, disputes, or litigation - in court or elsewhere; (4) protect users of our Sites and other carriers, providers, or partners from fraudulent, abusive, unlawful, or otherwise improper use of our Sites; (5) facilitate or verify the appropriate calculation of taxes, fees, or other obligations due to a local, state, or federal government.
Transferring your Information
Cookies & Related Technology
- What Are Cookies? A cookie is a small file containing a string of characters that is sent to your computer or device when you visit a website or use an online service. The cookie then communicates with servers, ours (e.g., first-party cookies) or those of another third-party (e.g., third-party cookies) that we have authorized to place on our Sites. When you visit our Sites again, the cookie allows us to recognize your browser or device. Cookies may store unique identifiers, user preferences, and other information.
- How Long Do Cookies Last? We may use “session cookies” or “persistent cookies.” Session cookies are temporary and expire once you close your browser or once your session ends. Persistent cookies remain on your device for much longer or until you or your browser erase them. Persistent cookies have varying durations that are dependent on their expiration date. For more information about what cookies are being set, and their duration, you may visit our Cookie Manager Tool.
- What Types Of Cookies Do We Use?
- Necessary Cookies. These cookies are necessary for you to browse the Sites and use their features, such as accessing secure areas of the Sites. Without these cookies, certain aspects of the Sites may not be available to you.
- Preferences Cookies. These cookies collect information about how you have used the Sites in the past and allow the Sites to remember the choices you have made. These cookies allow us to improve how the Sites work for you and tailor the Sites to your preferences.
- Statistics Cookies. These cookies collect information about how you use the Sites, such as which pages you most often visit on the Sites, the time you spend on the Sites, which links you click on, and any issues encountered. These cookies help us understand how visitors interact with the Sites. All information collected is aggregated and do not identify you.
- Marketing Cookies. These cookies track your online activity to help deliver advertisements that are relevant to you and your interests and measure the effectiveness of the advertising campaigns. They also limit how many times you see a certain advertisement. We may share the information collected through these cookies with others, such as advertisers.
- Beacons. Our Sites, and some of our e-mail communications, may from time to time contain small electronic files known as beacons (also known as web beacons, clear GIFs, pixel tags, single-pixel GIFS) that permit us, for example, to count users who have visited those pages or opened an email communication, and for other related statistical analysis. Beacons in email marketing campaigns allow us to track your responses and your interests in our content, offerings, and Sites. You may use the tools in your device to disable these technologies as well.
Links To Third Party Sites
Our Sites, from time to time, may contain links to third-party websites and services. Please note that these links are provided for your convenience and information, and may operate independently from us and have their own privacy policies and/or notices. You are strongly encouraged to review such policies or notices. We do not endorse or make any representations or warranties concerning, and will not in any way be liable for, any informational content, products, services, software, or other materials available on other websites, even if one or more pages of the other websites are framed within, or linked to, a page of our Sites.
Do Not Track
Our Sites may, from time to time, collect information about your online activities, overtime time and across our Sites. Third parties may also collect information about your online activities, over time and across different internet websites, online or cloud computing services, online applications, or mobile applications. Some browsers support a “Do Not Track” feature, which is intended to be a signal to websites that you do not wish to be tracked across different websites you visit. Our Sites do not currently change the way they operate based upon detection of a “Do Not Track” or similar signal.
How Do We Store & Protect Your Information
Although no system or website can guarantee the complete security of your information, we take all commercially reasonable steps to ensure your information is protected in accordance with all applicable laws and regulations, as appropriate to the sensitivity of your information. Any transmission of information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Sites.
How Long Do We Keep Your Information?
Except as otherwise permitted or required by applicable law or regulation, we only keep your information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, reporting or regulatory obligations. If we dispose of your information, we will do so in a way that is commercially reasonable taking into account the sensitivity of the information. Under some circumstances we may anonymize your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.
Our Sites are not intended for children under the age of 18. This includes any links to other websites that we provide for our convenience. We do not intend to or knowingly collect personal information online from children under the age of 16 for any reason, and we encourage parents or guardians to participate in and monitor their children’s online activity. If a child under 16 has provided personal information, a parent or guardian may inform us of that fact by contacting us using one of the methods listed under the caption “Contact Us” that appears below, and we will then delete the information from our database. If you are under the age of 16, do not provide us with any personal information.
We provide you with the ability to exercise certain controls and choices about how we collect, use, share, and store your information.
Please note, for some of these rights (such as the Right to Access and Right to Delete), we may take steps to verify your identity by matching the information you provide with your request with the information we have on file about you. Depending on the sensitivity of the information at issue, we may utilize more stringent verification methods, including but not limited to requiring you to sign a declaration under penalty of perjury. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices.
To submit any of the requests below, or have a request submitted by your representative, please submit your request to firstname.lastname@example.org.
- Right of Access and Correction Depending on where you live, you may have a legal right to ask that we disclose to you the categories and in some cases specific information we have collected about you in the 12 months preceding the date of your request, or as otherwise required under applicable law, including information about from where we collected this information and how it has been shared and to verify or correct the personal information that we hold about you.
- Right to Delete. Depending on where you live, you may have the legal right to ask that we delete your information, subject to appropriate legal exceptions such as, but not limited to, if the information is necessary to complete a transaction with you, detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, comply with the law, or to use internally for purposes aligned with your expectations.
- Right to Withdraw Consent. Where you have provided your consent to the collection, use, and transfer of your personal information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, contact us at email@example.com. Please note that if you withdraw your consent we may not be able to provide you with a particular product or service. We will explain the impact to you at the time to help you with your decision.
- Right to Opt-Out of the Sale of Personal Information. If you are a resident of California, you have a right to opt-out of the sale of your personal information. Although we do not sell your personal information in the traditional sense, we do share some of your information, such as your IP address and other identifiers, with third-party advertising partners which may constitute a sale under California law. To exercise this right, you may send an e-mail to firstname.lastname@example.org or visit Do Not Sell My Personal Information.
- Right to Opt-Out of Receiving Communications. We may send you e-mail messages, direct mail offers, or other communications regarding our Products unless you ask us not do so. At any time, if no longer want to receive certain communications from us via email or text message, simply click the “unsubscribe” link in the email or reply STOP (or as otherwise instructed) to the message. Please note, you may not be able to unsubscribe from service-related correspondence from us, such as message relating to your account and use of our Sites.
- Right to Non-Discrimination. We will not discriminate against you in any way if you choose to exercise your rights under this section and applicable law.
- Changing Cookie / Related Technology Settings. To manage the cookies on our Sites, please see our Cookie Manager Tool. In addition, web browsers allow some control of most cookies through browser settings. To find out more about cookies, including how to manage and delete cookies through browser settings, visit www.allaboutcookies.org. Some web browsers provide settings that allow a user to reject cookies or to alert a user when a cookie is placed on the user’s computer, tablet or mobile device. Most mobile devices also offer settings to reject mobile device identifiers. Although users are not required to accept cookies or mobile device identifiers, blocking or rejecting them may prevent access to some features available through the Sites. In addition to adjusting your browser and device settings, as outlined above, you may also control how cookies and related technologies are set and used on your device by visiting the following sites:
California Consumer Privacy Act (CCPA)
All terms and phrases used under this section have the same meaning as those phrases are defined under the CCPA and its implementing regulations, as amended (collectively, the “CCPA”).
Notice of Financial Incentive
Material Terms of Incentive
From time to time, we may provide discounts or financial incentives on our Sites or in Stores, such as reward programs, in exchange for your personal information, such as your email address. We may use the information you provide to send you messages, market future services or Sites, and for other internal statistical purposes.
How The Incentive Is Reasonably Related To The Personal Information Provided
Our discount program is based upon our reasonable but sole determination of the estimated value of the personal information California residents provide, which takes into consideration, without limitation, estimates regarding the anticipated revenue generated from such information, the anticipated expenses which might be incurred in the collection, storage, and use of such information in the operation of our business, and other relevant factors related to the estimated value of such information to our business, as permitted under applicable law.
By providing your personal information when signing-up for a discount or financial incentive, you are affirmatively opting-in to our incentive program. If you wish to opt-out of the program, do not submit the personal information.
Right to Withdraw
If you wish to withdraw from receiving a discount or sample, you may submit such a request by sending an e-mail to email@example.com before completing your order.
- Notice of Disclosure for a Business Purpose. To learn more about the categories of personal information we have disclosed for a business purpose about California residents in the past 12 months, please see What Information Do We Collect & How Do We Collect It?, How Do We Use Your Information?, and How Do We Share Your Information?
- Notice of Sale. Although we do not sell your personal information in the traditional sense, we do share some of your information, such as your IP address and other identifiers, with third-party advertising partners which may constitute a sale under California law. We have shared this information in the past 12 months. We also do not have any actual knowledge of selling the personal information of any California resident who is 16 years or younger.
You have a Right to Access, Right to Opt-Out of the Sale of Personal Information, a Right to Delete, and a right to exercise those rights free of discrimination. For more information about these rights, please see the Your Choices section above. To exercise your Right to Access or Right to Delete, you may send an e-mail to firstname.lastname@example.org, complete this form, or call us toll-free at 1-888-457-6626.
California Shine the Light
You may request information regarding the disclosure of your information by us to third parties for their direct marketing purposes. Please note that our response to these requests will be duplicative of and more limited than our response to Right of Access requests (described above). To make such a request, please send an email to email@example.com in the subject line, “CALIFORNIA SHINE THE LIGHT REQUEST”.